Posts tagged ‘tching’

Why LinkedIn is good for tea businesses

According to Wikipedia, LinkedIn is a business-related social networking site used primarily for professional networking. Many business opportunities have become available to me and my business via LinkedIn and I wanted to share with readers why LinkedIn is good for tea businesses.

LinkedIn is a way to build your professional network by connecting users with trusted contacts, known as “connections.”  For tea business owners new to LinkedIn, the first step is to create a profile and ensure all details are filled out completely so that other connections can find you.  Start building your professional network by adding connections.  If you have a bricks-and-mortar tearoom, one tip is to add business connections local to your area.

If you have an online store (as I have), add businesses locally, nationally, and internationally.  I encourage my tea clients to look for ways to collaborate with other businesses as I have done on occasion.  By connecting with other businesses in the local / national area, you may find those collaborative opportunities that will also help to raise brand awareness about your business to other businesses.  Connecting with local journalists, bloggers, magazine editors, and radio DJs is also useful for PR, as the media are always looking for new stories.  Tea is a very interesting story for journalists to write about.

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Truly Memorable Tearoom Experiences

Here are a few ways I have observed over the years to make that tearoom experience truly memorable for the customer:

Tea Menu. Tea menus come in many forms: from a one-line sentence listing the teas to a menu above the counter to several pages of teas described in a way that is not wholly dissimilar to a wine menu. I look forward to the day when tea menus in all cafés and restaurants are written in a clear, concise, and inviting way that excites customers as they look through them. However teas are presented on a menu, though, it is the ordering experience that can really make a difference.

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