As a tea consultant, one of the best parts of my business is offering advice to tea business startups and seeing them flourish.  It’s rather like a mother or father waving their child off to school.  Mary Cali from The Tea and Jazz House is one such ‘cool cat’.  After offering business guidance, I was like that proud mother waiving her child off to school.  These are a few points on what The Tea and Jazz House as an online tea business has done extremely well:

Branding: Mary has created an extremely strong brand identity in The Tea and Jazz House.  The logo, the look and feel of the website clearly shows how tea and jazz are intertwined.  The website’s philosophy, vision and passion are outlined on the home page which demonstrates how the two complement each other.

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